Word count ? 2,000 Opening Scene: Why This Matters Picture Olivia, the owner of a tiny artisanal gelato shop hidden down a Roman side street. On a sweltering Saturday, thirty tourists roam nearby, phones in hand, craving something cold. The trio of listings Google flashes on their screens will decide who sells out of pistachio by dusk—a

  Q1: What is Google My Business in plain English? It’s your free storefront on Google Search and Maps. When someone hunts for a service like yours, that little info panel pops up and introduces you—who you are, where you are, and why you’re worth a click (or a visit). Q2: Why bother setting it up properly? Because a polished pro